Real Estate CRM Development
Stop losing leads to generic CRMs that weren’t built for real estate. Get a system designed around your brokerage’s workflows, your team structure, and how deals actually move from first contact to closing table.
Sound Familiar?
Where deals go to die
Leads Falling Through Cracks
New leads come in from Zillow, your website, open houses, and referrals. Without a single intake system, agents cherry-pick the easy ones and the rest die in someone's inbox. You're paying for leads that never get a follow-up.
No Pipeline Visibility
Your brokerage has 40 active deals across 20 agents and you can't tell which ones are likely to close this month. Pipeline reporting means asking each agent for an update, which means nobody has the full picture.
Manual Follow-Ups
Agents spend 2-3 hours every day on follow-up emails and texts that could be automated. The ones who don't spend that time simply lose the deals. There's no system ensuring every lead gets the right touchpoint at the right time.
Disconnected Tools
Contact info in one app, transaction details in another, marketing in a third, and commission tracking in a spreadsheet. Agents toggle between 5+ tools daily and data never flows between them automatically.
Commission Confusion
Split calculations happen in spreadsheets after closing. Agents dispute numbers because there's no transparent system showing commission structure, referral fees, and team splits before the deal closes.
What We Build
A CRM that thinks like a real estate pro
Lead Capture & Routing
Capture leads from every source (web forms, IDX, ads, referrals) into one system. Route automatically by territory, property type, or round-robin with configurable rules.
Deal Pipeline with Stage Tracking
Visual pipeline boards for every deal stage from initial contact to closing. Probability scoring, days-in-stage alerts, and drag-and-drop management for agents and team leads.
Contact Management
Full interaction history for every contact -- calls, emails, showings, offers, and notes in one timeline. Smart tags, segments, and search make finding the right contact instant.
Automated Email & SMS Sequences
Drip campaigns triggered by lead source, stage changes, or time intervals. Templates for new leads, nurture sequences, just-listed alerts, and anniversary check-ins.
Commission Tracking
Transparent commission calculations with split structures, referral fees, team overrides, and cap tracking. Agents see projected earnings. Brokers see the full financial picture.
Reporting Dashboards
Agent performance scorecards, team leaderboards, source-of-business analysis, and pipeline forecasting. Leadership gets the data they need without asking agents for updates.
How It Works
From discovery to launch in 8-12 weeks
Discovery & Design
2-3 weeks
We map your brokerage workflow from lead intake through closing, identify where agents lose time, and design a CRM that fits your team structure. Wireframes and prototypes before code.
Development & Iteration
5-8 weeks
Bi-weekly demos with working software. Select agents beta-test real features and provide feedback. We integrate with your MLS, email provider, and transaction management tools.
Launch & Handoff
1-2 weeks
Data migration from existing CRMs, agent onboarding and training, and 30-60 days of post-launch support. We track adoption metrics and refine the system based on real usage patterns.
Timeline & Investment
What to expect
Timeline
8-12 Weeks
Investment
$25K-$50K
Includes workflow discovery, UX design, full-stack development, MLS and email integration, QA testing, deployment, agent training, and 30-60 days of post-launch support. Investment scales with team size, integration count, and automation complexity.
- Lead management
- Deal pipeline
- Contact history
- Email automation
- Commission tracking
- Team dashboards
Let’s build your real estate CRM
Book a free discovery call and we’ll map out a CRM that fits your brokerage, your agents, and the way you actually close deals.
Free 30-minute call · No pressure · Response within 24 hours